Tuesday, March 13, 2012
buttons can change everything.
To say that the Fall 12 collection was a "labor of love" would be an understatement.
In fact, this 31 piece collection had me second guessing everything! and I mean everything. As some of you know from following me on facebook, I recently partnered up with a new showroom, Stacey Rhoads in the New Mart. She is everything that I ever imagined in a sales team; Energetic, enthusiastic, well connected, beautiful showroom and a great team whom I get along with very well. But when she saw my Fall 12 collection, she thought it looked "Boring" and "understated"- and she was RIGHT! I had taken in everything that I had heard from my last showroom, retailers and consumers... Trying not to be "too dressy" or adding more "wear to work". In turn, I made a collection that was just "standard" and very different from where I had started.
Hearing her comments piling on top of the emotional stress of a roller coaster that I had experienced in the last year and a half, almost got the best of me. I would be lying if I didn't say that I started looking on career sites in hopes of finding a job with "security". It was through deep soul searching, BIKRIM yoga and some great therapy sessions that I knew that I would be giving up too quickly! Especially, since I wouldn't have given Stacey a fighting chance to prove herself. (someone that I had been waiting/even manifesting for, for a long time)
With many back and forth appointments with Stacey, I ended up changing almost every button within the collection, added some extra lace trim and shortened a few hems. All of which, helped to elevate the collection to a whole new level.
I know I still need to work on defining the clear vision of my brand and developing a stronger conviction to stand behind it! but I believe with Stacey Rhoads and co. I am finally on the right path...
the Fall LA market is happening right now- and Stacey is taking the collection to Texas next week! wish me luck :)
Much love. xx
image is from the kendall k. Fall12 collection.