I'm starting to pull inspiration for the upcoming lookbook photo shoot. A lookbook is basically a small catalog showing each piece of the collection working together. This is essential to have (for the show room) when presenting the line to buyers. It is something that the buyers can take away and reference back too. Also, it is helpful for PR by sending to boutiques or even industry publications for marketing. It should portray the overall theme of the collection while also showing how each piece works together.
One of my best friends Amanda came up with a brilliant idea of having a location inspired from scenes of "The Notebook"; think large willow tree, small body of water and overgrown grass. It definitely feels romantic and feminine, much like what my spring collection represents.
I have pulled a few images to give you more of an insight. What do you think?
...if you can think of anywhere like this in Southern California let me know. thanks!
All photos above ( except for the one labeled "the notebook") came from http://lookbook.nu/