editorial shoot

As mentioned in my last post, and also here, we had an "editorial" photo shoot for the Spring/Summer 12 collection on Tuesday at the beautiful, (feels like Hawaii but it's located in San Diego) Paradise Point at Mission Bay. Wow, talk about PERFECT location! If you are planning a trip down here, or even just a stay-cation, this is your place. seriously!
We had such a great team, everything ran so (scary) smooth! Many thanks also to the uber talented/inspirational media production team, Enjet Media for filming the entire project. (More on that lil' surprise later)

Local photographer: Aalia Oursbourn
Model: Whitney Danielle
Make-up/hair: Paola Santos
Assistant: Ashley Boscole

Wow, so honored to have worked with such an amazing group. Thanks everyone!!
** Finally got that raft photo I've been dreaming of...

**minus the soda machine

behind the scenes: NYFW

looks fun, doesn't it?!
Sunhee Hwang & Tracy Reese via WSJ

"behind the scenes"- Spring 12

Wow, words cannot even express to you how well the Spring 12 video shoot went this last Saturday. The early morning clouds opened up, we shot all outfits needed, finished 1/2 hour early and we had a BLAST doing it. It's amazing the magic that can happen when everyone is synced creatively. A GIGANTIC thanks again to the videographer, Austin Hendrix, the gorgeouso model, Alexis Roohani and the Set-design/photographer/right hand woman, Jenika Kurtz. I can't wait to see the finished product!

Behind the scenes- Spring 12

Last Thursday we headed up to Los Angeles to shoot the Spring 12 collection. We used my showroom at the Cooper Building as the location, and the industrial, raw feeling it provided was perfect! and I really couldn't be happier with the team I had! there was such an amazing dynamic between all of us, that I'm sure it was captured in the photos. Thank you from the bottom of my heart.

Melissa Valladares- Amazing photographer
Alexis Roohani- Model ( super talented interior designer by day)
Amanda Zundel Warrington- Assistant/ makeup extraordinaire.
Here are some behind the scenes shots from the day.