Today I am finishing up the final preparations for tomorrow's photo shoot for the kendall k. Spring/Summer12 collection. It will be shot by local San Diego photographer, Aalia Oursbourn at the Paradise Point in Mission Bay. Additionally, Enjet media group will be following us around shooting a "behind the scenes" for Fashion One, an International fashion channel! All very exciting stuff that I look forward to sharing in more detail soon.

Also on my list to-do today, shipping out Spring orders to retailers!
Market - Corpus Christie, TX
Rou Mall- Healdsburg, CA
Tribeca- Chicago, IL
and a reorder for Togs- Omaha, NE

x

San Francisco & Sassy City Chicks

I'm in one of my favorite cities this weekend to participate in the Sassy City Chicks event happening tonight! Having only really interacted with the kendall k. ladies in San Diego, I look forward to meeting my San Fran girl.
and the cherry on top...I get to hang out with some besties.
Have a great weekend! xo

If you're in the SF area, please stop by and say "HI"!
The Regency Center
Sutter & Annex Room
1290 Sutter St.
San Francisco, Ca 94109

buttons can change everything.

To say that the Fall 12 collection was a "labor of love" would be an understatement.
In fact, this 31 piece collection had me second guessing everything! and I mean everything. As some of you know from following me on facebook, I recently partnered up with a new showroom, Stacey Rhoads in the New Mart. She is everything that I ever imagined in a sales team; Energetic, enthusiastic, well connected, beautiful showroom and a great team whom I get along with very well. But when she saw my Fall 12 collection, she thought it looked "Boring" and "understated"- and she was RIGHT! I had taken in everything that I had heard from my last showroom, retailers and consumers... Trying not to be "too dressy" or adding more "wear to work". In turn, I made a collection that was just "standard" and very different from where I had started.

Hearing her comments piling on top of the emotional stress of a roller coaster that I had experienced in the last year and a half, almost got the best of me. I would be lying if I didn't say that I started looking on career sites in hopes of finding a job with "security". It was through deep soul searching, BIKRIM yoga and some great therapy sessions that I knew that I would be giving up too quickly! Especially, since I wouldn't have given Stacey a fighting chance to prove herself. (someone that I had been waiting/even manifesting for, for a long time)
With many back and forth appointments with Stacey, I ended up changing almost every button within the collection, added some extra lace trim and shortened a few hems. All of which, helped to elevate the collection to a whole new level.

I know I still need to work on defining the clear vision of my brand and developing a stronger conviction to stand behind it! but I believe with Stacey Rhoads and co. I am finally on the right path...

the Fall LA market is happening right now- and Stacey is taking the collection to Texas next week! wish me luck :)

Much love. xx

image is from the kendall k. Fall12 collection.

Party at Kyss boutique

Karen, the super lovely owner of Kyss boutique, is throwing kendall k. a launch party for the new Spring 12 collection this Saturday!! I'm so excited... after all the hard work, it's finally time to party! whoo-hoo. Please stop by and say hello if you're in the area.

p.s I'm dropping the collection off TODAY as an early preview. Now you can shop early!
Check out the entire Spring 12 collection here.

and past parties here.
Have a great weekend everyone!!

Kyss Boutique
2641 Gateway Rd. #101
Carlsbad, CA 92009

Fall 12 color

1/2/3/4/5

Tim Barber photography

Urban Outfitters Spring 12 campaign shot by the uber-talented Tim Barber. He. is. amazing.

Tonight is the Sassy City Chicks event in downtown San Diego! Come and shop the past collections of kendall k. at a great discount!! xx

the old globe

Having been what felt like, the only person in SD that had NOT seen a play at the Old Globe theater...finally, my husband and I were able to attend last Tuesday for Valentine's Day. Perfect day, since I think the theater is so romantic, don't you?
We saw "The Recommendation" which is a story that touches on many different subjects, including race, friendship and class. The acting was AMAZING, and the theater, which is situated in the heart of Balboa Park, is beautiful! "The Recommendation" is here until this Sunday the 26th but I'm already planning ahead...Next up is a "Room with a View", anyone interested in seeing this with me?!

you can read all about the history of the Old Globe here. p.s it was built in 1935!!