logisitics

Sorry I have been away so long I have just been dealing with the many logistics of running a company. Last week, I met with an international attorney and got some really great advice on trademarking in China and setting up contract with the factory.

Also last week, I have been working out the wholesale prices of the collection, which I'm learning includes a TON of other things besides just manufacturing costs. In order to simplify things I'm hiring a freight forwarding service which deals with transportation to and from port, shipping, documentation fees, customs clearance and duties, amongst other things... (all of which need to be included into the cost.)

and lastly, I have been a showroom emailing machine. Friday, I sent out 12 correspondents including a few photos and an introduction. I did receive a lovely vote of confidence from a friend of mine who works in a bi-coastal showroom!! I will keep you updated on that.

From this point on...it's uncharted territory.


alyson fox

just float

I remember as a kid I would just float around the pool for what seemed like forever. Not a care in the world, just weightless.



doesn't it look lovely?

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Sales representation wanted!

Here is the ad that I posted in this week's Green Sheet; an industry newsletter.
I have already received 5 responses! Perhaps, it will be easier than I thought...

I have my eyes on you...

While Jessica (my look book guru) is working on laying out and editing the photos for the look book this week, I have some time to scour the internet looking for things to keep my right brain active.
Check out these amazing vintage suzanis over at Table Tonic.
The colors are so inspirational.





this adorable coin purse that actually turns into a multi-compartment, Jame Bond-ish carry all from Bink and Boo. She makes them out of her house!!


these Steve Madden's take me back to my Dr. Martin days. Friendly reminder: Nordstroms anniversary sale is going on now!


what I'm reading.


this delightful fuchsia living room from Coco&Kelley


and with the weather these days; this fun long sleeve plaid top from Brixton for $58!!! Looks great for camping and being cozy next to a fire.


Hope everyone is having a good week so far...

more than I could hope for.

Friday was perfect!! We had a blast, dancing, drinking and being hilarious.
From what I have seen the photos look fantastic. David is a phenomenal photographer! While editing them down Saturday, Kyle came up and said "wow, those look professional"- job done :) (he's a tough critic)

Once I get the balance of photos from David today, I'm going to drive up to LA and work on laying out the book with Jessica from Destined to Design! Last leg of the process...almost over the hump.

Here are a few photos from the shoot.

Amber, the steamer,hang tag remover, bartender extraordinaire.


Haydee, working on making Heather/us laugh...(pretty easy for her)


a little sneak peek.




(Amanda, the make-up artist, was taking the photos)

Thank you everyone for your support and hard work, couldn't have done it with out you guys.

Photo shoot tonight!!

I'm as prepared as I can be, but I'm still a little nervous! Luckily, I have surrounded myself with a great group of people. :)

I will let you know on Monday how it went...

Have a great weekend!

Finished product!!

Just received my final samples this morning and I can't help but dance around the room and sing to my dog, I am THAT pleased with them. I can't believe how great they all came out and that they are finally all here. It feels as though I just gave birth to 21 little babies. (no offensive mamas :)
What a stessful week of scheduling the photo shoot and then rescheduling... I'm so thankful that I'm working with considerate, professional and flexible people! Thank you Heather, Haydee, David and Amanda.

I will update you on the photo shoot tomorrow.
Have a great day everyone, I know I will!

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